# Icon column

> Feature added in Pipeline 6.1

Add an icon or custom image to your announcement bars and include links to promote your offers:

![Icons animate in on first appearance](https://3528441459-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LovEU3LvzkJzFkXarYD%2F-MicnwBJQP6q_symiQNQ%2F-Mico8jIgLQuduwgPGOl%2Fleaf.gif?alt=media\&token=936dcf99-c152-46e7-a637-4628c84a3269)

### Icon options

Choose from a selection of icon options:

![](https://3528441459-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LovEU3LvzkJzFkXarYD%2F-MicnwBJQP6q_symiQNQ%2F-MicpX9rpNKIrN_bRj1r%2FScreen%20Shot%202021-09-02%20at%204.25.40%20PM.png?alt=media\&token=c753ccbb-d22b-48bb-b964-5b4095bd36d4)

Use the color setting to add color and contrast to your message.

### Custom image

Add an image or logo from your Shopify image library to customize the look:

![Alternative image width slider can modify the image width inside the bar.](https://3528441459-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LovEU3LvzkJzFkXarYD%2F-MicnwBJQP6q_symiQNQ%2F-MicqTuD1wxogePV63a4%2FScreen%20Shot%202021-09-02%20at%204.05.14%20PM.png?alt=media\&token=3c7ed17e-ef52-4773-bf06-79bf5658bcdd)

### Target Page

Display custom announcement messages to your customers only when the customer is browsing a certain page, product, collection, or blog post on your site. Target your message based on where customers are browsing on your site:

{% hint style="success" %}
Create different announcement bars with custom messages and icons for various pages of your site.
{% endhint %}

### Target Referrer

Target a specific audience by using Target Referrer. Your announcement bar will only appear when the customer arrives at your site from a certain path or location. 

{% hint style="success" %}
Enable when running a promotion on another site.
{% endhint %}

{% hint style="success" %}
Use to provide a custom message related to the source promotion
{% endhint %}

### Target Device

Target only certain devices or create a custom announcement bar message for mobile devices and another for desktop browsers. Use custom icons or images for different devices.

{% hint style="success" %}
Enable to display custom announcement messages for mobile and desktop
{% endhint %}