# Product zoom

Pipeline's product zoom feature allows desktop and mobile shoppers to zoom-in to areas of your product images.

![Image zoom is activated in Media options](https://s3.amazonaws.com/helpscout.net/docs/assets/591c8a010428634b4a33375c/images/5f98a16546e0fb00179914ac/file-irEbKN2OjD.gif)

Using large product images will help display greater detail of your products when customers use image zoom. 

Shopify recommends square product images 2048 x 2048 pixel size and maximum size of 4472 x 4472 pixels.