# Newsletter

Pipeline provides various methods for adding a newsletter sign-up option to your shop, including the footer and blocks in various sections. This section allows you to promote your newsletter on any page easily. 

<figure><img src="/files/OqWcCaLXy32yliqyY7SL" alt=""><figcaption></figcaption></figure>

The newsletter form collects the customer's email address and tags them in your customer base with "Accepts Marketing." When integrated with newsletter apps, you can target these customers with updates. New subscribers will be seen as new Customers in your Shopify admin tab.

### Combine with Rich Text

Add a different header style when combined with the Rich Text section positioned above and reduced section padding:

<figure><img src="/files/Gazoto16GNweesobIAQl" alt=""><figcaption></figcaption></figure>

## Additional newsletter options

The fresh modern Footer design in Pipeline has an option for customers to sign-up, this is a way to have the sign-up option always available throughout the site.

### Footer

<figure><img src="/files/8bGaSRrnaPw4ipdMgQzL" alt=""><figcaption><p><strong>Footer</strong></p></figcaption></figure>

Two other sections that are similar, *Custom content*, and *Image with text* both have a newsletter block that will allow you to build a graphical section to create a beautiful sign-up section.

### Custom content

<figure><img src="/files/bQe5v3TQTqeCIR7bCngv" alt=""><figcaption><p>Custom content</p></figcaption></figure>

> ***Tip:*** The same design can be built with the section: Image with text

See also:

{% content-ref url="/pages/kBYJGns472WLf7IbXhPY" %}
[Custom content](/sections/list-of-sections/custom-content.md)
{% endcontent-ref %}

{% content-ref url="/pages/bUiAnprFBa01ihSIGX5C" %}
[Image with text](/sections/list-of-sections/image-with-text.md)
{% endcontent-ref %}

## Sending newsletters

A third-party app from the Shopify App Store will be required for automated emails and the creation of custom mailing lists. The newsletter sign-up forms in all Shopify Themes can only collect the customer's email address and name. Apps help you build newsletters, add mailing lists, and automate sending messages to customers who have signed up.

Shopify email marketing apps can be found here:

{% embed url="<https://apps.shopify.com/categories/marketing-and-conversion-direct-marketing>" %}
Shopify App Store
{% endembed %}

Or search with this query:

{% embed url="<https://apps.shopify.com/search?q=email+marketing>" %}
Shopify App Store
{% endembed %}


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