# Text columns with images
Quickly and easily build column-based rich content with evenly sized rows. Add images, video popups, headings, text, and call-to-action buttons. Each column is designed at the block level to give you full content control.
### How to
Video overview of the section and block settings:
{% embed url="" fullWidth="false" %}
## Custom shapes
With the shape tool that was introduced in Pipeline 7.2, you can use custom image shapes to create unique, eye-catching designs:
### Custom shape video
Video overview on how to create custom image shapes in Pipeline:
{% embed url="" %}
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